Concepts

Méli & Co calls itself Coffee and Beats, and this concept takes it at its word: one page where the menu reads like the café’s own board, the house icy pops get a moment of their own, and a record in the Side B section turns as you scroll. Meli the cow and Co the dog, the café’s two mascots, lead the way, taken from its own artwork and set in its printed palette. The menu, the hours and the marks are the café’s; the layout is ours, and every photograph is generated for the concept.

NOLA describes itself as a modern day-to-night bar and restaurant on the Old Town’s market square, and this concept is built on that line: its first screen reads “From morning light to sunset skies”, the day is told in three moods — morning, daytime and evening — and a sample menu, written for the concept, is set out section by section. The wordmark and the line-drawn woman are NOLA’s own, traced from its artwork. The layout and the copy are ours, written around NOLA’s own description; some of the sample menu’s dishes come from NOLA’s real menu, and every photograph is generated for the concept.

This concept presents Maria Orlova as a personal stylist who works “online, from anywhere”, set like the first issue of a magazine: her name across the masthead and “Style you recognise yourself in” as its opening line, in Russian, English and Kazakh. It follows the work in order — looks to scroll through sideways, how working together goes in three steps, and what each kind of help covers, from a single look to a season of support. The design and the build are ours, and every photograph is generated for the concept.